educator. storyteller. strategist.
Catholic school teacher by vocation, digital creative by passion — I help organizations tell authentic stories, build community, and grow their digital footprint through strategy and presence.
My Process
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Mission briefing + desired impact to the exact people you are serving.
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Organizational values translated into consistent content planning —> execution
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Monthly calendar prioritizing key themes and events + flexibility for organic moments
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Clean visuals with Canva / Adobe Creative Cloud / any other software aligned to your brand.
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Active commenting, polling, and audience conversation.
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Review metrics, refine pillars, repurpose top content [in other forms].
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Extract multiple posts from one original post+ repurpose in new formats.
UCLA Center X
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Content Pillar: Behind-the-Scenes // Inside UCLA Center X: highlight themes discussed within the walls of Center X (backdrop UCLA campus)
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Content Pillar: Testimonial // UCLA Teacher Education Program Campaign
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Content Pillar: Educate // TEP Alumni #teacherwisdom series
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Content Pillar: Case Study // Excerpt from "Preparing Social Justice Educators" written by UCLA SEIS Faculty
LMU
LMU needed a more strategic and engaging digital presence to connect with younger alumni–specifically on Instagram. While some content existed, there was no consistent voice or unified strategy across platforms — especially during signature events where high-traffic periods were expected. We focused on creating a variety of content (i.e. actual posts and stories) to strengthen messaging that stoked nostalgia while remaining true to the vibrancy of the university’s brand guidelines.
My Approach:
Developed a cross-platform communications strategy tailored to alumni.
Launched targeted campaigns around key moments (e.g., grand reunion, alumni events, graduation, student affairs events)
Engaged community to co-create Reels and IG stories for more authentic engagement.
Revamped email communications for programs and events using segmentation and branded templates.
Collaborated with design and events teams to align messaging across social, web, and print.
